We help Tech Founders design, optimize and grow World-Class products & services that are deeply connected to their customer needs.

research - design - validate

Your investment in working with us is guaranteed to bring a favorable ROI, typically in the form of an increased conversion rate, increased avg. order size, increased customer retention, reduced churn rate, and/or enhanced customer loyalty.

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Proudly contributed to the success of:

We help scale SaaS companies by expanding and enhancing their products


We’ve been CultureIQ’s UX design team pre-funding through their $7.8M Series and merger with CEB’s WSA division.

We facilitated Design Sprints workshops and championed the discovery, research, and data synthesis to identify critical user insights to design effective experiences for web & mobile.

We collaborated with internal product and development teams to help iterate the evolution of the product, into a gorgeous experience, and contributed to a mix of improved and new features such as a survey dashboard, smart filters, survey taker, trend charts and text analytics.

We introduced and shaped a Design System and an atomized Reusable Components Library, that helped standardize cohesively for building future solutions faster.

We audit and optimize conversion rates for websites and digital products

Lending Arch

We brought Lending Arch the best practices of Human-Centric design. We helped reduce the churn rate and enhance the customer loyalty with the brand.

Started off with a heuristic audit, stakeholders & customers interviews and evaluated the existing UX patterns and Information Architecture throughout the entire customer purchase journey.

After identifying the Personas and Jobs-To-Be-Done, we mapped out the Customer Value and Assumption Mapped all hypothesis and synthesized the findings into a Product UX Strategy report, that we used as our Northern Star to help us guide the right path when designing for meaningful features and User Flows that addressed real customer problems.

Final phase of our Design Thinking process was to revamp the website interface, and test our high fidelity interactive prototypes with customers.

We design new and complementary products, that help bring additional revenue

Play For Purpose 50/50 - Tatts Group

We helped the Tatts Group launch the Play For Purpose charitable lotteries platform that improved reach, increased efficiencies and achieved higher fundraising efforts for participating charities and NFPs.

Our world-class design methods helped accelerate the success of the platform and contributed to the expansion of 4 new complementary products (customer portal, admin management, charity portal and reporting) that brought additional revenue.

One of the early challenges we solved, was designing a highly usable checkout experience that reduced abandoned carts.

We then moved onto the portals designs, where we took the business requirements, synthesized the user research data to inform our design decisions and create the user tasks.

The interactive prototypes blew the customer minds, as we gave a lot of love & care and attention to details in the high-fidelity designs, which was guided by our deep-thought-process that went into early wireframes ideation phase, so to make sure we were building a solid foundation for responsive design patterns and layout approaches.

Clients love FutureMoose.

“I worked with Future Moose for years in my role as CTO at CultureIQ. They consistently delivered beautiful and practical designs and was a huge influence on how the overall product looked and functioned.”

Alex Hart, CTO, Culture IQ

“Adrian from Future Moose is a great product director. His team worked with many of my User Experience team, bringing a whole range of innovative solutions to life. Adrian worked collaboratively with Interaction Designers, Information Architects and Visual Designers to conceive of interactive solutions that worked great for the users, and wowed our stakeholders. He’s got a great eye for visual and interactive detail and his prototypes were legendary. Adrian also happens to be a very pleasant person to work with.”

Jason Mesut, Director, Resonant

“FutureMoose designers have a collaborative mindset. With their extensive skills set, they ensure building cohesive UI/UX among various customer facing tools, websites and apps. Their out-of-the-box vision and ability to quickly understand the needs of the user truly benefit the projects they are working on.”

Guillaume Boivin, Senior Mgr, YP

Our Services and Capabilities


Business Strategy
Discovery & Research
User Experience Strategy
Brand Strategy
Customer Value Mapping
Value Proposition Design
Lean Business Canvas Modelling
Investors Pitch Decks
Design Workshops Facilitation


Human Centered Design
Design Thinking
Design Sprints
Information Architecture
Visual Design
Interactive Prototyping
User Testing

across all digital touch-points


Brand Development
Brand Strategy
Brand Identity
Logo Systems
Brand Book
Brand Style Guides


Minimum ROI clients can expect after partnering with us


Funds raised + revenue added by clients we supported


In business, doing what we love

Let’s create something great

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